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My thesis while at MICA stemmed from Eric Dayton's idea of "The North" which is about how Minnesota has an identity issue as a misrepresented state within the Midwest. This new region's identity I developed was close to my heart, with my own photography, iconography and research used to educate my fellow East Coast classmates on the wonders of Minnesota. Logos and identity, brand elements, social media posts and advertising were considered over the course of this year long project.